Question 5:
How did you attract/address your audience?

The genre conventions of our film is that it the villain is a darkly dressed character and which relates to people who like films such as Scream, as their main character wore a black cloak. It is set in a forest/field setting and so is similar to films such as The Blair Witch Project, and includes a little girl of white race just like the film Pan's Labyrinth.

The music we used was from a film called Dead Silence also a horror film but it was about puppets that came to life, which also featured children. The only diagetic sound in our was from the wind. The mise-en-scene used featured props such as the balloon which was the main USP of our film which was usually shot at an angle, and the cake also shot at an angle. The actors in the film were all shot at a canted angle to show some strangeness and danger. We also did an over-the-shoulder angle so that it was like the viewer was behind him. Our titles were used by props and they were flown over by the camera giving it a seamless look which was all done by hand-held, and we got this idea from the film Delicatessen which is a French film that used the same technique

The cinematography was all done with hand-held giving it a better sense of realism which is what consumers want. The effects that were used were only for transitions between shots to make it look more fluid and professional. Lastly the unique selling point of our film is that it features a balloon which isn't a usual convention of a horror film but is related with family films.