Question 3:
What kind of media institution might distribute your media product and why?

The film we are making is a very low budget film, which would be quite gritty and realistic which very little special effects. The director of our film would be an up and coming director such as Oren Peli who directed Paranormal Activity considering it is uses the same type of camera technique. The production budget would be from £2000 to £10,000; possibly lower and would be funded by Film4 because they fund independent British films such as our own and would be compared to the likes of The Blair Witch Project and Paranormal Activity. The distribution company we would use would be Optimum Releasing which also distributed Pan's Labyrinth which received many good reviews and awards. The main marketing campaign would be via posters due to low budgets and the viral marketing idea we chose would be the main villain in full outfit roaming the streets, making other people wonder what the character is doing and why he is around considering he is from a film giving the film more realism. Our film would be released in February time so as to avoid the bigger budget films and possibly get more profit and shown in Arthouse and Independent cinemas as it is for that audience and genre.